what we're all about


Sardine Supply is Co-Founded and designed by Jim (left) and Gem (right) and proudly operated out of Naarm, Australia


Our garments are inspired by the graphics and creativity of sardine tins (which Jim & Gem have been collecting together for years).

Sardine Supply is an expressive and bold take on street style, designed by and for the creative thinkers and doers.

We design garments that spark conversation and that we would personally wear and share, creating a loud interchangeable wardrobe.


We will continuously work towards creating a brand that implements more sustainable and responsible practices. We're in the process of transitioning our production to Australia and excited to bring you along for the journey.

At Sardine Supply, we are committed to giving back to the community and planet that has given us so much. We have partnered with 1% For The Planet, where 1% of our annual revenue is donated to a charity focussed on environmental issues.